Midland, Michigan — After Northwood University announced a $100,000 grant from CDK Global Inc. in scholarships, General Motors donated another $100,000 for the upcoming Full Tank Car Camp.
The camp will be held July 11-18 and will focus on students entering or graduating from grades 9 to 12, according to a release shared by the university. is guided to explore “Automotive Curiosity” and consider careers where a degree in Automotive Marketing and Management is available.
RELATED: CDK Global Inc. Awarded $100,000 to Northwood University for Scholarship
In a release, Northwood Automotive Marketing/Management program chair Elgie Bright said that between the camp and the scholarships generated by the CDK Global Scholarships, students entering the field will have many opportunities to succeed. Stated.
“The Full Tank Automotive Camp helps students explore careers across the automotive industry,” said Bright. “[It]includes design, development, manufacturing, sales, marketing, service and aftermarket. […] A great opportunity for motivated young students to grow their business skill sets. ”
Bright said that with the guidance of current Northwood University students and faculty, camp participants will learn from industry experts through hands-on research and lessons that will help launch the careers of future business leaders. I added that I could.
According to the Northwood site’s Full Tank page, Northwood specializes in marketing and management, but the camp includes STEAM skills relevant to college programs, such as:
- Learn how the Dealer Profit Center works
- Discover individual skill sets and how they relate to the automotive industry
- Collaborate as a team
- Problem solving in a business environment
- Communication through advertising
- Learn about the past, present and future of the automotive industry
All campers must complete the required camper permit form. This form will be added to the Northwood site as the camp is further developed. Parents/guardians must complete a form for campers under the age of 18.
For additional information about camp and scholarship opportunities, or to sign up, visit northwood.edu/full-tank-auto-camp.
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