First-of-its-kind investable asset supports Public’s mission to make more asset classes available to more investors
New York, January 26, 2023–(BUSINESS WIRE)–Public.com, an investment platform that allows members to invest in stocks, ETFs, cryptocurrencies and alternative assets, has launched the first-of-its-kind alternative asset, Rare Launched sneaker portfolio.
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Public.com | Portfolio of Rare Sneakers
This asset brings together 77 pairs of iconic and rare sneakers in one investable asset, curated for investment potential. This is similar to how his ETFs work for stocks. The concept of grouping assets like sneakers into a single alternative asset portfolio is unique to Public’s platform, allowing broad category exposure and further diversification.
The Rare Sneaker Portfolio provides an opportunity for investors and sneaker fans alike to invest in the growing sneaker resale market, which Cowen & Company estimates will reach $30 billion by 2030. For investors, it’s an opportunity to get exposure to the sneaker market at large, rather than researching which pairs are most highly valued.
Portfolio sneakers were evaluated based on a variety of factors, including:
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Cultural significance, i.e. associated with celebrities, artists, athletes or collectors
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Rarity, some sneakers in the portfolio have never been shown to the public
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condition, mostly brand new dead stock condition
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Size, preferred men’s size 9-13, most preferred size
The portfolio includes culturally significant staples like the original Air Jordan Is, rarities like the Nike Air Force 1 x Jay-Z “France” (only two pairs ever made), KAWS, Tom It consists of artist collaborations with Sachs, Virgil Abloh and more. Futura. Other highlights include the 1985 Air Jordan 1 Blade (recently sold for $16,250), the Nike Mag (recently sold for $63,000), the Nike SB Low “Freddy Krueger” (recently sold for $30,000), and the From Dunk (recently sold for $30,000). recently sold for $56,139).
The Rare Sneaker Portfolio is the first alternative asset portfolio to debut on the Public platform, with additional portfolios expected to launch in 2023. Public will launch alternative asset trading in late 2022 after acquiring Otis, a leading platform for investing in cultural assets and collectibles. By offering fractional investments in alternative assets, Public has made this asset class historically popular with the ultra-high net worth individuals who would otherwise invest hundreds of thousands of dollars in art, rare collectibles, or sneakers. We aim to make it more accessible to individual investors who may not be able to invest.
“We are excited to introduce a revolutionary new way for our members to invest in alternative assets. We are starting with sneakers but are actively exploring our portfolio across different categories.” Alternate. “The curated portfolio concept means that members can invest in categories such as art, trading cards, royalty and real estate without having to become an expert on individual assets.”
The Rare Sneaker Portfolio is only available on Public platforms. Members can research investment papers and buy and sell portfolio stocks through our public mobile app or website. To sign up or learn more, visit Public.com.
About Public.com
Public is an investment platform that allows anyone to invest in stocks, ETFs, cryptocurrencies, and alternative assets such as art and collectibles, all in one place. Access custom company metrics, live shows on the market, and insights from our community of millions of investors, creators, and analysts to help people become better investors. Public puts the investor first and does not sell trades to market makers or receive money from Orders Out of Flow Payments (PFOF). For more information, please visit www.public.com.
This content is not investment advice. All investments involve risk and past performance of any security or financial instrument is no guarantee of future results or returns. You can always lose money when investing in securities and other financial instruments. Investors should carefully consider their investment objectives and risks before investing.
Brokerage services for publicly available US listed registered securities are provided by Open to the Public Investing, Inc. (OTTP), a member of FINRA and SIPC. Alternative assets, such as the “Rare Sneaker Portfolio” available on Public.com, are provided by Dalmore Group, LLC (“Dalmore”), a member of FINRA and SIPC. The term “Alternative Assets” as used on Public.com is shares issued pursuant to Regulation A of the Securities Act of 1933, as amended (“Regulation A”). These investments are speculative, involve substantial risk (including illiquidity and loss of principal), and are not insured by the FDIC or SIPC. Alternative Assets purchased on the Public.com platform are not held in an OTTP brokerage account and are executed by Public on an agency basis on behalf of the client and self-custody by the purchaser. The issuers of these securities may be affiliates of Public.com, and Public.com (or its affiliates) may earn a commission when you purchase or sell alternative assets. Please refer to these disclosures for more information on risks and conflicts of interest.
Cryptocurrency trading provided by Apex Crypto LLC (NMLS ID 1828849). Apex Crypto is licensed by the New York State Department of Financial Services to engage in cryptocurrency business activities.
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contact address
Steph Goldberg, Director of Marketing (steph.goldberg@public.com)
