Influencer Andrew Tate gained millions of followers by telling people he was rich.
of self-proclaimed misogynist From posing on a yacht and filming herself flying off to Dubai, she was arrested in December on charges of human trafficking and rape, as well as being part of an organized crime group.
Symbols of Tate’s apparent wealth, such as luxury cars and real estate, seized by Romanian police It investigates Tate, 36, and his brother and business partner Tristan, 34.
So, taking a closer look at Tate’s fortune, what do we know about how profitable his business really is?
Speculation about his wealth varies widely, and many of the claims Tate makes about his income have never been verified, including a six-figure sum related to his “camgirl” business.
It is unknown if it is related to this business. accusations against brothers Both Romanian women have denied the allegations against them.
Using publicly available information, Sky News investigated how much his company makes through video streaming and selling subscriptions and merchandise.
Banned from Twitter in 2017 (but since resurrected in November 2022), Tate was also removed from YouTube, Instagram, Facebook and TikTok in August 2022 for violating their terms of service. However, he had already amassed millions of followers on each platform.
his army of fans followed him Anti-“cancellation culture” streaming platform RumbleRumble’s emphasis on “free speech” has made it popular among right-wing commentators.
Tate claims he has signed a $9m (£7.3m) deal with Rumble for 2022, according to CNN. Rumble did not respond to Sky News’ request for comment, but issued a statement to CNN calling for a “prompt and thorough investigation” of the allegations against Tate.
Sky News collated Tate’s video streams from two of Tate’s Rumble channels, TateSpeech and TateConfidential. The former consistently saw an increase in video views after being blocked by other social media sites.
TateConfidential wasn’t very successful, but the two channels combined meant that Tate had a huge audience.
Rumble advertises offering the most generous amount paid per video view, saying “1,000 views on Rumble.com could get you 10,000 views on YouTube.” doing.
Sara McCorquodale, CEO and founder of influencer intelligence CORQ, explains that the amount social platforms typically pay tends to be “a bit of a gray area.”
“[On Rumble] It can go from $0.30 to $20 or $50 per 1,000 views,” she said.
“Andrew Tate could earn anywhere from $600 (£490) to $20,000 (£16,250) for his most prolific videos.”
According to this estimate, Tate’s most popular video, “EMERGENCY MEETING 1 – THE MATRIX ATTACKS,” reached $2.67 million after airing days after being banned from other social platforms five months ago. You could have earned up to $133,500 (£108,400). view.
In addition to earning revenue through ads, Rumble also offers creators bonuses if their videos are hosted on the site’s front page.
Mrs. McCorquodale explained that Tate’s potential earnings on Rumble show how big his following is, even though influencers don’t have access to most mainstream social media sites.
“The number of views you see on Andrew’s channel shows that it’s all coming from his audience.
“This is very worrying because it shows the scale with which he has drawn people to his story.
“Andrew Tate directs his content very much towards young men…he tries to be ambitious but seems to understand the challenges they face in today’s society. I’m also trying to connect with young men by looking cool.”
With Tate banned from most social media, his fans flock to his website, including to buy merchandise to support him.
His product page activity is archived by the Internet Archive project, a digital library of websites. You cannot edit or change that record.
You can use it to see the number of items advertised as for sale, the price, and the date listed as sold out.
A screenshot from Tate’s online merchandise store on October 22nd shows that a t-shirt named “Resist the Slave Mind” was for sale.
It depicts Andrew Tate as a character from the 1999 film The Matrix, holding a red pill. The movie’s motif, the red pill, is a popular symbol for an online misogyny group known as the “manosphere.”
The currently sold-out shirt had 1,000 in stock and was priced at $100 (£81) apiece.
This means that the T-shirt brought in $100,000 (£81,000) in revenue. This is the total number earned and does not include spending or profit sharing.
These calculations are based on numbers provided on the Tate website.
These figures may not be reliable, and Sky News has found at least one of the site’s claims to be false.
According to Tate’s website, the Resist the Slave Mind T-shirt sold out in a specific time frame of 25:19:43.
However, an archived page showed that the t-shirt that went on sale on October 22nd was still on sale on November 5th and had sold out by 7pm the next day.
This means that the t-shirt was on sale for over two weeks instead of over a day.
Other sales on his site documented by the archives include another T-shirt named “Vision.” Sold at $100 (£81) per shirt, with 651 listed as available, potentially he made $65,100 (£52,700).
The Parker “Cobra” sold for $150 (£120), but the Internet Archive did not record how many units were sold.
A pair of mugs sold for $139 (£113), offering 888 and potentially generating $123,400 (£100,000).
This means that commodities alone could have generated $265,100 (£215,000) since the end of October.
Tate also sells supplements on his website for $54.99 (£44.50).
No stock quotes are accessible from the archive, but we can get some insight from data provided to Sky News by a website analytics company called SimilarWeb.
They estimate that there were about 6,500 hits on the supplement’s checkout page in November, and about 3,100 in December. Visiting your checkout page doesn’t guarantee a sale, but it does give you an idea of how many people reach that stage in the buying process.
money making membership
Tate sells access to schemes advertised as teaching people how to make money online through sessions on skills such as copywriting and crypto trading.
This is Andrew Tate’s own take on “classic influencer strategy,” says McCorquodale.
“The smart thing Andrew Tate has done is recognize that he is a divisive personality. have purchased a subscription to and are personally involved.
“His subscription allows people to participate without risk of judgment, which is very important.”
There are two levels of access. The first is “The Real World,” the new incarnation of Hustlers College, which closed last year.
Subscribers pay $49.99 (£40) per month to access group chat rooms, tutorials and ‘Millionaire Mentors’. Those who signed up early were paid a $27 (£22) entry fee, later increased to $147 (£120).
According to the website, more than 200,000 people have transferred from Hustlers College or joined the scheme, which launched in November. If that number is accurate, this brings in a subscription of at least $9,998,000 (£8,089,140) per month.
However, Sky News has seen The Real World’s Telegram group with members from Hustler’s University automatically added. Subscribers he only has 126,255.
The number of views for each announcement in the group dropped from about 230,000 at launch to about 45,000 in January.
Web traffic to The Real World’s login page is also much lower than the membership numbers would suggest.
Another web traffic monitor, VStat, registered less than 100,000 hits in January. With plays this low, the service can’t give a more accurate audience count.
Tate’s other subscription service is The War Room, where memberships are considerably more expensive at $5,454 (£4,400) and must be paid in cryptocurrency.
I can’t find a reliable, independent number for how many people are subscribed to The War Room.
Sky News has reached out to Tate’s attorneys for comment on the numbers in this article, but did not receive a response.
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What can we learn from this snapshot of Tate’s earnings?
For Mrs. McCorquodale, Sky News’ findings are somewhat helpful in determining whether these earnings match Tate’s display of wealth.
“What is clear is that he has multiple revenue streams, all of which lead to the monetization of his digital audience, meaning he is less dependent on mainstream social media platforms. I do,” she said.
“These have allowed him to continually get the message out and bring in more new customers, but ultimately they are trying to pull customers away from those platforms. [such as] It’s his War Room subscription. “
Mrs. McCorquodale has stressed that Rumble viewership is declining after her arrest, and Tate’s earnings future could be hit by police investigations.
“Many people liked what he said and may have thought the controversy surrounding him was exaggerated. is out.
“Perhaps this has caused consumers to take a more careful look at who he is and his real impact beyond irritating people on Twitter.
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